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SELLER'Sguide
Welcome, Future Seller
We're Amy Reiland and Jenny Adolphson — together, we are The Gentry Group, powered by Real Broker. With over 12 years of combined real estate experience, we specialize in helping sellers navigate the home-selling process with confidence and ease.
Our approach is built on personalized service, open communication, and empowering our clients with the knowledge and resources they need to make informed decisions. From defining your goals to handing you a check at the closing table, we're here to guide you through every step so you feel supported, informed, and excited along the way.
Let's sell your home — together.
Table of Contents
Meet Our Team
- GentryGroupLuxe@gmail.com
- 314.795.5848
- www.GentryGroupProperties.com
- GentryGroupLuxe@gmail.com
- 314.393.7544
- www.GentryGroupProperties.com
Define Your Goals
Before we list your home, it's important to understand your motivations, timeline, and expectations. Clarity up front leads to better decisions and a smoother sale.
Whether you're upsizing, downsizing, relocating, or investing elsewhere, defining your goals helps us tailor a strategy that works specifically for you.
Questions to Consider
- Why are you selling, and what's driving your timeline?
- What price range are you hoping to achieve?
- Are there any non-negotiables in your sale terms?
- Do you need to coordinate a simultaneous purchase?
- What does success look like to you at closing?
Why Choosing Us
Local Market Expertise
With years of experience in the St. Louis metro and beyond, we understand neighborhood trends, pricing dynamics, and buyer behavior — giving your listing a strategic edge from day one.
Proven Marketing Strategy
We leverage professional photography, targeted digital campaigns, social media exposure, and our established network to position your home in front of the right buyers quickly.
Expert Negotiation
We fight for your best interests at every turn. From evaluating offers to navigating counteroffers, our negotiation skills are designed to protect your bottom line and your peace of mind.
White-Glove Service
We're with you every step of the way — responsive, transparent, and fully committed. You're not just a transaction to us; you're a client we genuinely care about getting to the finish line.
Understanding the Market
Before listing, it's critical to understand the current market landscape. Market conditions directly influence how we price, market, and time your listing for maximum impact.
We analyze comparable sales, days on market, absorption rates, and buyer demand to build a strategy tailored to current conditions — not yesterday's news.
Buyer Demand
We monitor active buyer pools and showing traffic to gauge demand in your area and price range.
Inventory Levels
Low inventory often means faster sales and stronger offers. We'll show you exactly where you stand.
Seasonal Trends
Timing matters. We help you understand how seasonality affects buyer activity and list-price performance.
Interest Rates
Rate shifts impact buyer purchasing power. We keep you informed on how rates affect your pool of buyers.
Preparing Your Home
First impressions are everything. A well-prepared home photographs better, shows better, and commands stronger offers. Here's how we help you get there.
Declutter & Depersonalize
Removing excess items and personal photos helps buyers envision themselves in the space. Less is more — let the home's features do the talking.
Strategic Improvements
Not all upgrades are equal. We'll walk through your home and recommend targeted improvements that deliver real return on investment at closing.
Professional Staging
Staged homes sell faster and for more money. Whether full staging or simple styling, we'll connect you with trusted professionals who know how to make your space shine.
Professional Photography
Over 95% of buyers start their search online. High-quality photos are non-negotiable — we ensure your listing stands out from the very first click.
Pricing Right
Pricing is the single most important factor in selling your home quickly and for top dollar. Price too high and buyers walk past. Price too low and you leave money on the table.
We conduct a thorough Comparative Market Analysis (CMA) to determine the precise price range that positions your home competitively while maximizing your net proceeds.
Our pricing philosophy is data-driven and results-focused — designed to attract multiple offers and create the negotiating leverage you deserve.
Marketing Your Home
Selling your home isn't just about putting a sign in the yard. Our comprehensive marketing system puts your property in front of thousands of qualified buyers across multiple channels.
- Professional photography & videography / virtual tour
- MLS listing with premium placement and full syndication
- Targeted social media advertising on Facebook & Instagram
- Email marketing to our active buyer database
- Branded open house events and private showings
- Luxury print materials & digital brochures
- Network referrals through Real Broker and local partnerships
Listing & Showings
Once your home is ready and priced, we go live. From the moment the listing is active, we manage every detail to ensure maximum exposure and a seamless showing experience for buyers.
We coordinate all showing requests, provide feedback after each visit, and keep you informed throughout. Our goal is to make the process as smooth and low-stress as possible for you.
A tidy home is always prepared for last-minute showing requests.
More access equals more buyers. We help you find the right balance.
Buyers are more comfortable exploring when sellers aren't present.
We report buyer feedback so you're always in the loop.
Reviewing Offers
An offer is just the beginning of the conversation. We guide you through every component so you can make a confident, informed decision.
Full Breakdown
We walk you through every term — purchase price, earnest money, contingencies, closing date, and any special requests — so nothing is overlooked.
Comparing Offers
When multiple offers arrive, we provide a side-by-side comparison and help you evaluate which offer delivers the best overall terms — not just the highest number.
Making Your Choice
Accept, counter, or reject — we advise you on the smartest path forward based on your goals, timeline, and current market leverage.
The Negotiation Process
Negotiation doesn't end with the initial offer. Inspection findings, appraisal results, and buyer requests can all come into play. We're experienced advocates who know how to protect your position.
Initial Offer Response
We evaluate the offer terms and advise on the best counter-strategy based on your priorities and market conditions.
Inspection Negotiations
Buyers may request repairs or credits after inspection. We help you navigate what to concede and where to hold firm.
Appraisal & Final Terms
If the appraisal comes in low, we work to bridge the gap and keep your transaction on track to a successful close.
The Closing Process
The closing process is the final chapter of your selling journey — and we'll be right there with you to make sure it goes smoothly.
Once you've accepted an offer, the clock starts ticking toward closing. Here's what to expect as you move through the final stages of the transaction.
- 1Under Contract — The buyer's earnest money is deposited and all contingency timelines begin.
- 2Inspection Period — The buyer conducts their due diligence. We manage requests and keep negotiations productive.
- 3Appraisal — The lender orders an appraisal to confirm value. We provide supporting data if needed.
- 4Clear to Close — The lender approves financing and the title company prepares closing documents.
- 5Final Walkthrough & Closing Day — Documents are signed, funds are transferred, and keys are handed over. Congratulations!
Your Home Value Estimate
Based on current market data, comparable sales, and your home's unique features, here's a general pricing framework to help guide your expectations.
Your Low
Based on homes sold at the lower end of comparable sales in your neighborhood and price range.
Your Target
The most probable sale price based on current market data and recent comparable transactions.
Your High
The ceiling price achievable in ideal conditions — multiple offers, fast timeline, strong demand.
* A personalized CMA will be provided at your listing consultation. These tiers are illustrative.
Seller FAQs
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How long will it take to sell my home?It depends on price, condition, and market conditions. In our market, well-priced homes in good condition often receive offers within the first 1–2 weeks. We'll give you realistic expectations based on current data specific to your neighborhood.
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Do I need to make repairs before listing?Not always. We'll walk through your home and advise on what's worth addressing and what buyers are likely to overlook. Minor cosmetic updates often yield the highest return, while major repairs are evaluated case by case.
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What are the costs of selling?Seller costs typically include agent commissions, title insurance, transfer taxes, and any negotiated buyer credits or closing cost concessions. We'll prepare a detailed net proceeds estimate so you know exactly what to expect at the closing table.
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What happens if my home doesn't sell right away?We continuously monitor buyer feedback, showing activity, and market shifts. If adjustments are needed — whether to price, presentation, or marketing strategy — we'll have an honest conversation and pivot quickly to keep your sale on track.
Glossary of Real Estate Terms
Moving Checklist
- Declutter and donate unused items
- Start collecting boxes and packing supplies
- Deep clean the home
- Schedule any repairs or touch-ups
- Begin packing non-essential items
- Research and book a moving company
- Notify utility companies of move-out date
- Gather warranties, manuals, and keys for the buyer
- Confirm moving day logistics
- Change your address (postal service, bank, subscriptions)
- Prepare a box of essentials for your first night in the new home
- Clean the house or schedule a cleaning service
- Do a final walkthrough (if needed)
- Turn off lights, lock doors, and leave any agreed-upon items
- Bring ID and keys to closing
- Celebrate — you did it!
My Additional Tasks
Thank you for trusting us to guide you through the home-selling process. It’s truly an honor to be part of this important chapter in your life. Whether this is your first sale or one of many, we’re committed to making your experience smooth, informed, and successful from start to finish.
Selling a home is more than a transaction — it’s a partnership, and we’re grateful to be your agents of choice.
Please know that our support doesn’t end at closing. Whether you need assistance with your next move, a trusted referral, or simply have questions in the future, we’re always just a message away.
What Clients
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Ready to Get Started?
We'd love to schedule a complimentary listing consultation and walk through your home. Reach out today and let's talk about your goals.